The difference between success and failure in business can simply boil to who you mix with – and who you don’t.
There is an old saying: “You are the company you keep” – and your network is hugely important to your progress in life.
You might ask ‘What relevance does my choice of friends or associates have to my success?’
It’s very simple!
We gravitate towards people who reflect similar values to us and have shared interests.
In most instances, this common ground led you to become friends in the first place.
Whether it’s a tribal instinct to connect with similar people, or universal laws attracting us to those who resonate at a similar vibrational frequency – whatever the reasoning, it’s clear that those within our circle of influence reflect aspects of who we are.
Conversely, if your friends or associates don’t share your expectations of the future, or your business aspirations and goals far exceed theirs, it’s VERY important to seek influencers from outside your current circle.
But establishing genuine connections with business influencers and entrepreneurs takes a lifetime of meetings, networking and business experience – and even then, it’s very rare to reach people on the highest rungs in the ladder.
However, there is a much quicker and easier alternative, offering you the opportunity to connect with anyone, anywhere – expanding your circle and network instantly, overnight… by using social media!
Why You Should Follow Business Influencers and Leaders
Let us have a deeper dive into why you need to follow influencers – ultimately, for you and your business to succeed.
To Be Inspired
Platforms such as Instagram and Linkedin provide you with the perfect opportunity to connect with some of the world’s leading entrepreneurs and CEOs across various industries – people to whom you wouldn’t normally have access.
I personally follow a variety of different influencers each offering something to my journey. There’s:
- Robert Kiyosaki – always reminding me on the importance of investment.
- Tim Ferris – giving me a gentle nudge that I should be working smarter, not harder
- Gary Vaynerchuck – telling me that I should always have an unequivocal belief in myself.
Their posts and messages always offer a burst of inspiration when it’s most needed.
Thankfully, many business influencers recognise the importance of sharing their expertise and business knowledge.
Whether through books, podcasts, courses, mastermind groups or networking events, business influencers now offer huge value if you’re pursuing a similar career path.
Forget about stars with celebrity status – knowing which car they drive, which clothes they wear and where they like to go on holiday won’t help you.
Following the right business influencers and gaining insight into their mindset will help you to think like them, act like them – and potentially replicate their success.
To Add Value to Your Business
Always seek to excel by adding value to your business, and to your products and services.
Keeping up to date on the latest thinking in leadership and business in general, and the latest developments and new ideas in your industry is important.
So, follow thought leaders and innovators to inform yourself, spark your creativity and supercharge your own personal and business development.
Surprise your customers by adding value to what you offer, and they will return again and again, and promote you to others.
Getting inside the mindsets of influential business leaders and researching their business profiles and journeys enables you to understand how to transform your business and utilise strategies to move it from good to great.
At the other end of the spectrum, if you’re feeling at all demotivated, jaded, or feel that your business is hitting a wall, business influencers will inject you with a passion for your work again, provide solutions to your challenges, offer ways to think out of the box and innovate – and will motivate and inspire you to grow your business.
To Build Your Network
No matter which domain your business is in, networking is key.
Whether virtually or in person, building your network gives you access to a huge variety of benefits: information, learning, skills, ideas and opportunities referrals, sales leads, useful contacts, clients and customers, partners and associates, and friends.
One thing that puts people off networking is the time-consuming nature of it. You used to have to travel to attend (lengthy) meetings, but networking is much easier with access to social media.
You don’t often get to sit in a room full of like-minded individuals, who are all successful.
The internet allows you to do that, in effect social media allows you to find and connect with like-minded people.
The world is literally at your fingertips.
Whether you are seeking people operating in a niche market or gleaning generic business advice from someone in an entirely different business area, you can find the people and support you need ‘out there’, online.
For instance, if you want to connect with successful leaders in the same industry who face the same challenges – you can do that.
If you want to adopt a business model, marketing ideas or mindset from a leader in another industry – that’s possible, too.
Following influencers and interacting can give you a wider following, too – increasing your contacts, broadening your network and raising your profile.
Top 11 Business Influencers You Should Follow
Social media platforms enable you to understand individual entrepreneurs and leaders, so you can learn from their success.
But the internet is flooded with influencers – so who should you follow?
You can certainly follow leaders in your own industry, but key business issues are universal.
So, follow influencers from different industries to gain greater insight and a more holistic view of business.
Here are my recommendations for the top 11 business influencers you should follow on social media and other platforms.
Vanessa Lau is a marketing strategist who built a 6-figure business before she even reached 25.
Follow her on YouTube and Instagram to get the best social media hacks for your business.
New York Times bestselling author Gary Vaynerchuk, also known as Gary Vee, is most popular for his motivational speeches.
His social media channels include inspiring videos, quotes, images, and much more.
He shares tips on getting your business going, while also reminding you of the challenges every new entrepreneur must face.
As the famous saying goes: “content is king” and the king of content marketing, Robert Rose, is here to share his strategies on growing your business.
Expert Rose is known for his engaging articles and numerous tips for entrepreneurs.
Follow him on LinkedIn for more exposure to marketing and branding tactics for your business.
The founder of ET Enterprises has a lot to share with you, if you are a budding entrepreneur.
Taylor has built several businesses within a few years and continues to grow his potential.
His job is to help new business owners, through his motivational speeches, quotes, and tips on social media.
A millionaire by the age of 28, Erik Bergman is the person to follow if you are interested in growing your business solidly, yet rapidly.
He is the founder of a couple of online marketing companies, Catena Media and Great.com.
He is famous on Instagram for the value he provides to new business owners through his shared facts, ideas, experiences, and quotes.
Renowned author Arianna Huffington has much to share about successes and failures in the business world.
Being the founder and co-founder of Thrive Global and The Huffington Post respectively, she knows all the tricks of the trade and is happy to share her experience through her articles and videos on Instagram, Facebook, LinkedIn, and Twitter.
This is a man who can truly inspire newbies – because he knows how to build a high-flying business in six months!
That’s right – the author of “6 Months to 6 Figures” is one of the most popular influencers on social media, instilling confidence in young entrepreneurs through Instagram and other accounts.
Another New York Times bestselling author, Marie Forleo, is a renowned life coach and motivational speaker.
She is also the founder of MarieTV.
She is a real inspiration on Instagram, sharing images, videos and snippets from her daily life to inspire new business owners or entrepreneurs facing challenges or hitting a wall.
Ever heard the term “growth hacking”? Well, meet the person who invented the phrase!
Sean Ellis, the founder of GrowthHackers.com brings tons of advice to entrepreneurs who are just beginning their journey.
Follow his Twitter handle to get helpful tips on marketing, launching a business, and a lot more.
Tai Lopez shot to fame with his “one book a day” challenge, whereby he read one book every day and reviewed it on his social media websites.
But this is not all.
This popular vlogger and businessman has also been an inspiration to many rising stars in the field of business, through his wisdom and insights.
Then obviously there’s myself, Ryan Jackson.
I couldn’t have written a post on top business influencers without including myself within it.
As a serial entrepreneur and success mentor, I offer firsthand business insights and knowledge as well as top personal development advice.
My first book, The Success Rebellion was an instant best seller and has built a thriving online community helping thousands to change their life for the better.
What Ever your Goal
Setting up or growing a business can be a lonely place.
Accessing words of wisdom and learning from influencers who are knowledgeable and experienced in entrepreneurship and business leadership is invaluable.
Especially in this turbulent market.
You now have the option to follow some of the great influencers on social media and other platforms to become more informed, motivated and inspired.
Don’t miss out on this opportunity!
If you are going to use social media and become connected, then connect with those who add value.